Television Advertising
in Australia

A TV commercial is a fundamental form of advertising; commercials have graced the small screen since the very beginning of the medium. Until today, TV marketing remains one of the most effective ways to advertise. TV commercials, which are normally 15 seconds to a minute in length, are used to spark interest in a product or service. Media Crew, a TV advertising agency in Melbourne, knows all the ins and outs of TV marketing. We can even provide a plan for any TV station in Australia.

Process of TV Marketing in Australia

Though production methods have changed and become more sophisticated, the process of making a TV commercial remains the same. It calls for careful planning, creative shooting and efficient editing. Here the four basic steps to creating an effective TV commercial:

  • Creative consultation – This is when a TV ads agency in Melbourne such as Media Crew will work with you to create the best and most memorable advertisement that we can.
  • Pre-production – This is the stage in which everything about the advertisement is arranged and scheduled. The pre-production process includes scriptwriting, hiring actors, creating shot-lists and renting equipment, among others.
  • Production – During this phase, the commercial is filmed. Production can take a day or multiple days of shooting. Once the shooting is done, the next step is post-production.
  • Post-production – Post-production is when all the editing is done. This includes video editing and sound editing.
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Benefits to TV Advertising

TV advertising is important to businesses of all sizes. With TV commercials, businesses can reach a wide range of customers and drive profit and ROI, all while taking advantage of the audio-visual medium to deliver effective advertisements. A good TV commercial can additionally improve your business’ credibility, as well as help with your branding.

Why Choose Media Crew?

Media Crew is a proudly Australian-owned, full-service advertising agency. We have been helping businesses reach their target audiences for more than 20 years. Our team of media experts are all eager to assist you with your TV marketing needs. 

If you have any questions, you can get in touch with us today.

Dedicated Advertising in Australia

Media Crew is Australia’s one-stop-shop for all your advertising needs. Our full-service ad agency in Melbourne is committed to delivering results that will help your business thrive.

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